• Sr. Marketing Automation Specialist

    Job Locations US-NY-NEW YORK
    Posted Date 2 months ago(1/9/2019 1:38 PM)
    Requisition ID
    2019-5596
    # of Openings
    1
    Category (Portal Searching)
    Marketing
  • Overview

    Our people make the difference. We believe in our employees and give them daily opportunities to grow as professionals and make their mark on the business. Each person brings unique skills to his or her role, and with employees around the globe, we have a diverse workforce that we-and our clients-deeply value.

    We're looking for people with a wide range of work experiences and skills, as well as those pursuing a career in managed business process services for the first time. We welcome people from diverse backgrounds who want to work hard and who take pride in what they do.
    As an employee, you'll have a rewarding and enriching work environment. You will be encouraged to innovate. Your coworkers will respect and value your opinions. Each day, you will have the opportunity to make an impact on a globally recognized company. At Canon, you'll have more than just a job with competitive pay and benefits-you will have a long and rewarding career.

     

    Canon Business Process Services, Inc. offers a comprehensive portfolio of managed services and technology across information and document management, business process outsourcing<https://cbps.canon.com/managed-services/business-process-outsourcing>; and managed workforce services. The company helps clients improve operational business performance while reducing costs and risk. Named a Global Outsourcing 100 Leader in 2018 by IAOP for the twelfth year; Canon Business Process Services is a wholly owned subsidiary of Canon U.S.A., Inc. Learn more at cbps.canon.com<https://cbps.canon.com/>; and follow us on Twitter @CanonBPO.
     
     

     

    Responsibilities

    • Create persuasive email programs that convert prospects into leads and accelerate them through the complex B2B buying process, as well as, retain existing customers
    • Integrate marketing and sales efforts through automated programs to make marketing execution more simple, scalable, repeatable, and effective.
    • Drive the calendaring, messaging, testing, audience selection, creative development and critical analysis of campaigns.
    • Encode emails and landing pages, create email content using HTML and CSS as needed and ensure timeliness and quality of all deliverables.
    • Track metrics and interpret campaign performance to align marketing and sales and inform and optimize our marketing performance indicators.
    • Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality and hygiene, and troubleshoot automation activities.
    • Own marketing activity reporting, KPI's and performance insights to monitor marketing success across all channels.
    • Monitor digital marketing programs to ensure that targets are achieved within budget.
    • Will be highly engaged in testing and learning and perform a key role in campaign execution to drive results.

    Qualifications

    • Bachelor’s Degree in Marketing or Business-MBA preferred
    • Requires 5-7 years experience in a business-to-business Marketing environment for a Service based firm, and 2 years experience working for a consulting firm
    • Minimum of 5 years experience in marketing automation and CRM system management to power marketing programs (Salesforce and Marketo/Eloqua/Silverpop experience strongly desired)
    • B2B Sales and marketing program experience required
    • Good understanding of the Web, CMS and related technologies with the ability and desire to grow your technical skill set.
    • Understanding of marketing processes including campaign execution, A/B Testing and measurement.
    • Proven experience designing, implementing and tracking campaigns that score, nurture and report on leads with the ability to engage prospects in a complex B2B buying cycle.
    • Ability to work in a fast pace team environment, prioritize work, balance multiple projects and deadlines.
    • Excellent communication skills both oral and written along with outstanding presentation skills.

     

    What We Offer:

    An opportunity to join an established team and be part of a successful and proven global organization!

    A competitive compensation program!

    Large Company Benefits: Medical/Dental/Vision/401K with a competitive company match!

    Employee discounts on Canon products & vendor discount programs for employees!

    World-Class Training & Career Development Programs!

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