Marketing Automation Specialist

US-NY-NEW YORK
5 months ago
Requisition ID
2017-2099
# of Openings
1
Category (Portal Searching)
Marketing

Overview

Our people make the difference. We believe in our employees and give them daily opportunities to grow as professionals and make their mark on the business. Each person brings unique skills to his or her role, and with employees around the globe, we have a diverse workforce that we—and our clients—deeply value.

We're looking for people with a wide range of work experiences and skills, as well as those pursuing a career in managed business process services for the first time. We welcome people from diverse backgrounds who want to work hard and who take pride in what they do.

As an employee, you’ll have a rewarding and enriching work environment. You will be encouraged to innovate. Your coworkers will respect and value your opinions. Each day, you will have the opportunity to make an impact on a globally recognized company.  At Canon, you’ll have more than just a job with competitive pay and benefits—you will have a long and rewarding career.

Canon Business Process Services, Inc. offers a comprehensive portfolio of managed services and technology spanning information and document management, business process outsourcing and managed workforce services. Combining singular experience and domain knowledge, Canon Business Process Services enables organizations to improve operational performance while reducing costs and risk. Named a Global Outsourcing 100 Leader in 2016 by IAOP for the tenth year, the company is a wholly owned subsidiary of Canon U.S.A., Inc. Learn more at www.cbps.canon.com.

Responsibilities

GENERAL RESPONSIBILITIES

  • Create persuasive email programs and copy that convert prospects into leads and accelerates them through the complex B2B buying process, as well as retain existing customers. 
  • Integrate marketing and sales efforts through automated programs to make marketing execution more simple, scalable, repeatable, and effective. 
  • Drive the calendaring, messaging, testing, audience selection, creative development, and analysis/key insights of campaigns 
  • Code emails and landing pages; create email content using HTML and CSS as needed; ensure timeliness and quality of all deliverables 
  • Track metrics and interpret campaign performance to align marketing and sales, and to inform and optimize our marketing mix. 
  • Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality and hygiene, and troubleshooting 
  • Own marketing activity reporting, KPIs, and performance insights to monitor marketing success across all channels 
  • Monitor digital marketing programs to ensure that targets are achieved within budget. 

Qualifications

PHYSICAL DEMANDS/WORKING CONDITIONS/MENTAL QUALIFICATIONS

Mental qualifications include ability to analyze and then Market successfully

Ability to perform all task effectively and efficiently

MINIMUM QUALIFICATIONS

To be eligible for this position, the applicant must meet the minimum qualifications. Deviations to this requirement must be approved by the Compensation Manager or Vice President of Human Resources.

EDUCATION

Bachelor’s degree in marketing or business required.

EXPERIENCE NECESSARY

 

  • Minimum five years of experience in marketing automation and CRM system management to power marketing programs (Salesforce and Marketo/Eloqua/Silverpop experience strongly desired) 
  • Strong copywriting skills required.
  • HTML coding preferred.
  • B2B sales and marketing program experience required.
  • Experience with Marketo and Google Analytics a plus.


KNOWLEDGE


  • Good understanding of the web, CMS, and related technologies, with the ability and desire to grow your technical skill set; HTML/CSS/JavaScript Experience is a plus 
  • Strong understanding of marketing processes including campaign execution, A/B testing and measurement. 
  • Proven experience designing, implementing, and tracking campaigns that score, nurture and report on leads and engage prospects in a complex B2B buying cycle. 


BASIC QUALIFICATIONS

  • Ability to work in a fast-paced team environment 
  • Ability to prioritize work to balance multiple projects and deadlines 
  • Outstanding written, verbal, and presentation skills 
  • Possess a “can do” attitude

 

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